The “So-What” Factor There's a famous quote by Harvard Business School marketing professor Theodore Levitt that People don't want to buy a quarter-inch drill. They want a quarter-inch... 07-15-2011 Tags angel investing, kickstarter, marketing
Tea K Cups Have you ever used that to be all inclusive?Here are several K cups retailers factors you can use. 04-10-2011 Tags k, tea
With SXSW over The start-ups that were so eager to get the word out about their companies through the distribution of free grilled cheese and the hosting of wild parties are now going to have to get real about running companies. Read this blog post by Caroline McCarthy 03-23-2011 Tags group messaging, groupme, mobile, social media, technology news
PR Stunts and Start-Ups Publicity stunts are on my mind this week. This past Sunday night on the premiere of Mad Men, Peggy suggests paying women to fight over a ham, and scores press coverage... 03-16-2011 Tags stunts